FROM: London International Awards
Press Contact: Rubenstein Associates, New York
Susan Weingram + 1 212 843-8056 / + 1 917-903-5280
FOR IMMEDIATE RELEASE
EASTERN PROMISE – CROATIA RISES AS THE NEW DESIGN STAR IN THE LONDON INTERNATIONAL AWARDS 2007
(London, November 12, 2007) – There is a new design star rising in Eastern Europe.
This year, two Design agencies in Zagreb, Croatia won 50% of the Design Gold Statues awarded at the London International Awards 2007.
This is a very significant win as out of 95 Gold Statues that were given out in eight different media, Design only accounted for four.
To whittle the numbers down further, Croatia won two of the four Design Gold Statues.
But this is not the first significant win for Croatia. Last year, Bruketa&Zinic, which won a Gold Statue for Annual Reports, repeated the same feat this year. Their 2007 entry for Podravka “Excerpt of the Eternal Debate of the Heart” rivaled what they did for the same client in 2006.
“Every year, we tell the story of the company in a different way that works,” explained Davor Bruketa and Nicola Zinic, Creative Directors of Bruketa&Zinic.
This year, Bruketa&Zinic shares the limelight with another Zagreb Design house. Laboratorium picked up the other Gold for Design Brochures/Catalogues– Consumer “Kristian Kozul”.
“It is interesting that in just two years Croatia has emerged as a strong contender in Design,” said Barbara Levy, President of London International Awards. “They have beaten some very traditionally strong Design Houses in Japan, Sweden, UK and the US. And as this year’s Design judging panel scrutinized every piece of work with the critical eye of a diamond appraiser, they must have created work that was quite flawless in terms of concept and execution to really impress the judges.”
“Any design that can provoke, inspire, touch, or move is good design. But really good design has emotional added value,” explained Ivana Vucic and Orsat Frankovic, Creative Directors of Laboratorium.
But while the work does say volumes of the design standard currently prevalent in Croatia, Davor Bruketa and Nicola Zinic have this to add, “We believe in originality with a reason. And in Croatia with are pretty satisfied with the tradition we have inherited from our forerunners.”