Press Release

FROM: London International Awards

Press Contact: Rubenstein Associates, New York
Susan Weingram + 1 212 843-8056 / + 1 917-903-5280



(London, November 3, 2007) - For the past 21 years, Gold was the most coveted metal at the London International Awards. It was the accolade reserved for the elect creative few. For not all creative work is created equal.

For 2007, the Silver Statue makes its debut. This almost begs the question: Why Silver?

In the words of Barbara Levy, President of London International Awards, “Year-after- year, we honour work that deserves recognition. But while some may not warrant a Gold Statue, we have seen plenty of work that is exceptionally good. Work, we believe, that deserves more than just a Finalist status. So Silver is a good bridge between the two.”

From the total entries that were submitted this year, the cream of the crop was skimmed off. The final numbers are 95 Gold Winners and 242 Silver Winners across eight different media.

While there was no limit to the number of Gold or Silver Statues that could be awarded, a quick look at the tally scoreboard shows that standards are just as stringent.

“Our jury panels of top creative people from around the world held protracted and animated discussions before deciding on the final list of Winners and Finalists. Suffice to say, they were a tough crowd,” explained Barbara Levy.

Judging from the overall final, tally standards are high indeed. Only 6% from the total of 17,660 submissions made the final cut for Gold, Silver and Finalist. From that elite selection 1.4% won Silver and only 0.5% walked off with a Gold Statue.

“The introduction of the Silver Statue has in no way made it any easier to pick up a Statue,” Barbara Levy was quick to point out. “It just gives us a chance to recognize and showcase more good work. We are certainly seeing a lot less Finalists this year.”

So does it mean that the show is a lot tougher?

“London International Awards has always maintained a high creative standard. How tough a show is depends a lot on the jury panel. One interesting observation to note is that the judging panels were in accord when it came to picking out creative, breakthrough work. And it didn’t matter where in the world the work was judged.”

In the final analysis, it has always been about the integrity of the work.
The difference now is that all that glitters is not Gold. It could well be Silver.