For Immediate Release
BBDO NEW YORK MAKES HISTORY AT 23rd LONDON INTERNATIONAL AWARDS SHOW AT THE HIPPODROME, LONDON
It was a big night of celebration at the Hippodrome in London when the 2008 winners were announced. The big winner of the night was BBDO New York. For the first time in 23 years, one agency not only won three Grand Prizes but 16 Gold Statues and 20 Silver Statues as well. BBDO New York won the two Grand Prizes with their entry "Cables: Food Drop", "Cables: Guns" and 'Cables: Protest' for BBC World in Design and Non-Traditional Media and the third Grand Prize with 'Voyeur' for HBO in Digital Media.
Bill Bruce, Chief Executive Creative Officer of BBDO New York, who is also this year's Jury President for Television/Cinema and Integrated Media, was with his team celebrating when the results were read. As Jury President, Bill Bruce himself had the honour of presenting the Grand Prize for Television/Cinema to Fallon London for their spot "Gorilla" in Confectionery/Snacks.
The other Grand Prizes for the night went to Grey Barcelona for Print and Colenso BBDO Auckland for Radio. There were six Grand Prizes out of the total of nine Media. No Grand Prizes were awarded for Package Design, Poster & Billboard and Integrated Media.
The other Jury Presidents, Doug Zanger for Radio, Matias Palm-Jensen for Digital Media and Davor Bruketa for Design and Package Design were on hand to present the Awards and say a few words. More than 400 people from agencies, design houses, production houses, press and television from all over the world were at the Show to celebrate the winners.
"Everyone was having a good time," smiled Barbara Levy, President of London International Awards. "We had very tough judges, so to win a Statue is certainly cause for celebration. We also made history this year. Three Grand Prizes for one agency. Phenomenal! And for the first time since 2005, we have a Grand Prize Winner for Radio as well."
What's in store for next year?
"While we cannot determine how many Grand Prizes there will be in 2009, I can say this much. There are big plans ahead. LIA will award Bronze statue winners in addition to Gold and Silver. Check out our website for more details early next year," continued Barbara Levy.
Of the 17,969 total submissions from 81 countries, only five percent (5%) reached Finalist status. From that elite group, 1.4% attained Silver status and only 0.7% were awarded Gold Statues. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.
Pictures of the night's Winners and party are available for viewing and download on www.liaawards.com. All pictures are royalty free. Jury President Interviews are also available on the website.
For further Information, please contact:
Bee Lee +44 7702 555 441 / +1 646 346 4087
Vivian Santora +1 917 612 7358