For Immediate Release

COLENSO BBDO AUCKLAND WINS RADIO GRAND PRIZE
AT PRESTIGIOUS LONDON INTERNATIONAL AWARDS

Colenso BBDO Captures a Grand Prize,
Two Gold and Three Silver Statues

(London, November 10, 2008) – The New Zealand International Comedy Festival Radio Spot 'Offensive' was the Grand Prize Winner in Radio at the 2008 London International Awards held at the Hippodrome this evening. Now in its 23rd year, London International Awards continues to honour excellence in advertising, design and digital media.

Colenso BBDO's entry 'Offensive' won a Grand Prize - one of only six awarded at the ceremony, chosen from a pool of 17,969 submissions. The same entry was also awarded Gold Statues in Humour and Copywriting, Radio.

There were also three Silver Statues awarded to Colenso BBDO for Public Service/Social Welfare, Digital Media, Interactive and Digital Poster and Entertainment, Radio.

The other New Zealand companies that attained Silver Statues are:

Robber's Dog won two Silver Statues in Direction Dialogue and Low Budget, Television/Cinema;

Rapp Collins won a Silver Statue for their Perpetual Card in Direct Mail Business-to-Business, Print; and

Saatchi & Saatchi New Zealand, Auckland won a Silver Statue in Copywriting, Radio;

"This is the first time since 2005 that we have a Grand Prize Winner for Radio," revealed Barbara Levy, President of London International Awards. "New Zealand pulled off quite a coup by impressing our first-ever Radio Jury President and winning the Grand Prize. It was a piece of work that truly deserved to win."

Of the 17,969 total submissions from 81 countries, only five percent (5%) reached Finalist status. From that elite group, 1.4% attained Silver status and only 0.7% were awarded Gold Statues. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.

A complete list of finalists and winners can be viewed at the London International Awards' website, www.liaawards.com.

About London International Awards:
London International Awards honours preeminent work in advertising, design and digital media. Now in its 23rd year, the organisation's coveted statue has become an international icon of creative excellence. London International Awards is respected in an industry already saturated with awards because of its renowned jury panels and stringent judging process. In 2007, LIA has implemented a system that enables the Jury to award Silver Statues, supplementing the Finalist and Gold honours recognised to date. For more information, please visit www.liaawards.com.

For further Information and to obtain high-resolution images please contact:
Bee Lee +44 7702 555 441 / +1 646 346 4087
beelee@liaawards.com
Vivian Santora +1 917 612 7358
Vivian@liaawards.com