The London International Awards was conceived in London in 1985. It has established itself as a global leader honouring Advertising, Design and Digital media. For the past 24 years the iconic LIA has been raised worldwide, celebrating the power of ideas, and recognizing the Legends, Iconoclasts, and Avatars of creative excellence.

LIA was the first comprehensive award of its kind accepting all media and executions from all over the world, to be judged by a truly diverse international Jury comprised of the most talented, recognized and awarded individuals. Each year, it is their commitment to the integrity of the judging process and the contributions of the Jury Presidents to support the tradition of awarding only the most inspirational ideas.

New for 2009, LIA launches The "NEW" Category, recognizing ideas and executions without boundaries. This category will be led by the "NEW" Jury President. The "NEW" Jury will honour work that merges the power of an original idea with a relevant compelling execution - emotionally inspirational, imaginative work, effectively creating new dialogues, creating new spaces of interaction, altering perceptions, setting new benchmarks that invite and reward at every level of engagement.

How we judge: All work entered is prepared and presented to each of our Jury Presidents and their respective juries. After all work has been viewed by each Jury, their collective votes and voices, including the Jury President, without bias as to origin of work by country, company or individual, determine the Gold, Silver or Bronze LIA winners. Each Jury has the opportunity to award a Grand LIA, although it is not mandatory. A Grand LIA can only be awarded to an execution among those that have been chosen to receive a Gold LIA.

The commitment to recognizing great work does not end with the entries and the Awards Show. The annual LIA showcase of the award-winning work commences directly after the Awards and continues through the following year. We share these extraordinary accomplishments via our online archive, industry forums, exhibitions and presentations. The LIA Annual, a beautifully crafted hardbound edition is distributed worldwide providing a lasting resource for all, and a tribute to the Winners and Finalists.

Over its entire 24 year history Barbara Levy, Founder and President of LIA continues to lead the organization. Her unwavering support for this industry has provided a unique stage to award and honor these creative achievements.